About
Practical expertise.
Real results.
I work with businesses who are serious about growing online — bringing together real-world SEO experience, modern web development, and AI tools grounded in live market data.
Hi, I'm Melissa
I'm a New Zealand-born SEO and website strategist — and I didn't get here through an agency or a marketing degree. In February 2020, my family of six packed up and left conventional life behind to travel the world indefinitely. Our websites needed to rank, convert, and generate real income. There was no safety net.
Over the following years I built and grew two content sites from scratch — a worldschooling and family travel blog covering eight-plus countries, and a site focused on remote work, online business, and travel investing. Every keyword strategy, technical audit, and content brief I ran on those sites was real: if they didn't perform, we didn't earn. That's where my expertise was forged.
Before the travel chapter, I was already deep in online business — as a published author, inspirational speaker, and tech strategist running workshops for female entrepreneurs on digital tools and automation. That combination of mindset, strategy, and hands-on technical work shapes how I approach every client project today.
Now I bring that operator-level experience to businesses that are serious about growing online. Whether you need a full website rebuild, a thorough SEO strategy, or a content plan that drives inbound leads — I understand what it takes, because I've built it and earned from it myself.
Strategy before tactics
Every project starts with understanding your business goals. Tools and techniques follow strategy — never the other way around.
Data, not opinion
Every recommendation is grounded in real search data, real market analysis, and real performance metrics.
You own your results
I build systems and strategies that your team can understand, use, and build on — no black boxes or dependency on me forever.
Quality at pace
AI tools let me move faster without sacrificing quality. Your brand voice, your audience, your goals — at a pace that creates momentum.
Areas of expertise
A broad skill set focused on one outcome: sustainable, measurable online growth for your business.
AI tools + real-world data
I use a curated set of AI tools connected to live search and market data — not generic AI assistants working from stale training sets. This means every content brief, every keyword list, and every strategy recommendation reflects what's actually happening in your market right now.
The result: professional-grade output with the responsiveness of a solo consultant — and none of the agency markup.
Want to work together?
I'd love to hear about your business and how I can help you grow.